Category: Media Relations

How to Refine Your Media Pitch

Seeking valuable earned media placements can feel daunting. Unlike paid advertising, earned media is defined as any media coverage that has not been secured through…
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5 Tips for Writing a Press Release

Press releases are the industry-standard method of sharing news and updates with your audiences. To be effective, you want your press release to stand out….
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Two Trends and a Lie

A favorite party game among the “olds” – as my kids call me – is two truths and a lie. As the title explains, you…
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