Category: Media Relations

Someone who will use their team’s time, talent, and resources to plan and host a press conference wants to ensure it is a success. But…
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When it comes to preparing spokespeople, executives, or subject-matter experts for the spotlight, media training can make all the difference. A good media training program…
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If you’re working in conservation—whether you’re part of a land trust, a nonprofit, or a local advocacy group—you know how important media coverage can be….
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In a world where virtual meetings, briefings, and even press conferences have become the norm, you might be wondering: are in-person events still worth the…
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So, you’re doing a media interview. Congratulations! Your message may soon reach hundreds, thousands, or even millions of people. That’s fantastic for you and your…
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The power of the media is undeniable— and organizations dedicated to environmental conservation are no exception. For environmental nonprofits, advocacy groups, and research institutions, strategic…
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Seeking valuable earned media placements can feel daunting. Unlike paid advertising, earned media is defined as any media coverage that has not been secured through…
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Press releases are the industry-standard method of sharing news and updates with your audiences. To be effective, you want your press release to stand out….
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You may have a compelling, newsworthy story about the climate and biodiversity crisis, or about a new opportunity to protect public lands that you’re eager…
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The phone rings, and a journalist is on the other end of the line. Your organization caught their attention, and they want to set up…
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