Revitalize Your Image: 4 Essential Tips for a Successful Brand Refresh

In a world saturated with information, a strong visual brand helps your message stand out. The visual elements of your brand communicate your organization’s identity, values, and personality to your audience. In this blog, we share four tips to help you refresh your visual brand and make a lasting impression.

Assess Your Current Visual Brand

Before embarking on a brand refresh, take a critical look at your current visual identity. Analyze your logo, color palette, typography, imagery, and overall design. We also suggest soliciting feedback from your staff, leadership team, partners, etc. Here are some questions to consider when assessing your current visual brand:

  • When was the last time you updated your visual identity?
  • Does it still align with your mission and brand values? 
  • Is it resonating with your target audience? 

Define Your Brand Identity

Develop a clear definition of your brand identity, and work to ensure that your visual elements align with it. If you don’t have a clear identity, here are some questions to consider when defining your brand:

  • What are your missions and values?
  • Who is your target audience? 
  • What are the five adjectives that you’d like your brand to portray? (i.e. warm, bold, friendly, trustworthy, etc.)

Refresh Your Color Palette and Typography

Colors and fonts play a significant role in brand perception. A refreshed color palette and typography can breathe new life into your brand, signaling change and innovation. Here are some easy ways to refresh your brand’s color palette and typography:

  • Brighten existing brand colors to make your brand stand out.
  • Update your brand’s serif fonts (like Times Roman) with sans serif fonts (like Helvetica). Sans serif fonts are modern and clean and are more readable on digital screens.

Enhance Your Imagery and Graphics

High-quality, consistent visuals are essential in today’s visually-driven world. Consider reviewing and updating your imagery and graphics to maintain a modern and cohesive look across all platforms. Here are some ways to refresh your brand imagery and graphics:

  • Introduce a new color into your logo. Add a color like yellow or orange if you want your logo to feel more warm and inviting. 
  • Use original photos. Replace all of your stock images on your website, social media, brochures, or newsletters with photos taken specifically of your organization’s events and activities.
  • Change up your social media graphics with a new header font. To add some personality to your graphics, choose a header font that is bold and catches the eye. 

Bonus Tip: Seek Professional Guidance

Consider partnering with a reputable branding agency for expert guidance and execution. Our team can help you navigate the refresh process, ensure brand consistency, and help you achieve impactful results. Ready to transform your brand? Schedule a call with our team today!

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