We’ve all seen them online – targeted celebrities, influencers, etc. Maybe you’ve even been the target of a troll. Gavin Newsom built an entire political strategy on being a troll. In short, the internet trolls are often (but not always) anonymous internet users who say upsetting and usually very personal things to people on the internet. The internet has given us incredible tools to connect, share ideas, and build communities, but it’s also given rise to online trolls.
In today’s digital landscape, maintaining a strong online presence is critical for leaders, nonprofits, and organizations. Unfortunately, that visibility can also attract unwanted attention in the form of online trolls, which pose a communications challenge by disrupting conversations, spreading negativity, and attempting to undermine your work. While their tactics can be frustrating and, at times, distressing, there are proven strategies for minimizing their impact and protecting both your reputation and your peace of mind. Below, we outline best practices for handling trolls with professionalism and confidence.
1. Don’t Engage
The first rule of dealing with trolls is to avoid engaging with them. Trolls thrive on attention, so the less you give them, the less likely they are to continue their behavior. Ignoring them may beget silence.
2. Block and Report
If a troll is being particularly disruptive or abusive, you can block and report them. This will prevent them from being able to interact with you in the future and may result in their account being suspended.
3. Don’t Take It Personally
Remember that the troll’s behavior is not a reflection of you or your content. Trolls often target people based on perceived vulnerabilities, and their behavior says more about them than it does about you or your organization. They usually are just screaming talking points fed to them by people who wouldn’t support your work.
4. Seek Support
If a troll is causing you significant distress or anxiety, consider reaching out to a trusted friend, family member, or mental health professional for support. You might seek advice from online communities or forums for dealing with online harassment, should the trolling continue.
Dealing with trolls can be emotionally taxing. Take care of your mental health and don’t hesitate to step away from social media if you need a break. Protect yourself and your organization first before you worry about engaging.
Need help navigating the world of PR and social media?
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