Oakland Panthers

New Sports Team Grows Social Media Presence, Generates National Media Attention.

Our Client’s Opportunity

FCP helped launch the Oakland Panthers Indoor Football League team, co-owned by NFL legend Marshawn Lynch in November 2019. As a new team, the Oakland Panthers needed a communications and social media presence built from the ground up.

The Solutions We Offered

FCP provided launch messaging and strategic counsel to key personnel ahead of media moments, managed media availability, and promoted and ran launch events. FCP also created and managed content and graphics for the Panthers’ website, digital and print advertisement, and social media profiles.

The Results We Delivered

This effort generated national buzz around the team’s announcement and initial coaching hires, and turned out over 400 candidates to player tryouts. We also helped grow their social media presence into the second most followed Instagram account in the league – even before playing an official game.

Oakland Panthers

Services Provided

Digital Communications Social Media Visual Storytelling
We Hit Different - Oakland's new professional Indoor Football Team (IFL) kicks off their inaugural season at Oakland Arena March 2020

Let’s Talk About How We Can Help You

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