Our Client’s Opportunity
In 2019, the Bay Area Panthers (then known as the Oakland Panthers), co-owned by NFL legend Marshawn Lynch, launched as the newest team in the Indoor Football League. They came to FCP for communications planning and social media services to build their presence from the ground up.
The Solutions We Offered
FCP knew that creating a buzz on social media would be essential to a high-profile launch. As part of the overall communications strategy, FCP:
- Crafted launch messaging
- Promoted and executed launch events
- Provided strategic counsel to key personnel ahead of media moments
- Managed media availability
- Created content and graphics for various forms of media, including digital, print, advertising, and social media
The Results We Delivered
Efforts by FCP generated national buzz around the team’s announcement and coaching hires, including ESPN and Sports Illustrated. Press and social media success also ensured the Panthers were the most visible team in the league, even before playing an official game.
