Oakland Panthers

Social Media Firm Lands Bay Area Sports Team National Coverage

Our Client’s Opportunity

In 2019, the Oakland Panthers (now known as Bay Area Panthers), co-owned by NFL legend Marshawn Lynch, launched as the newest team in the Indoor Football League. They came to FCP for communications planning and social media services to build their presence from the ground up.

The Solutions We Offered

FCP knew that creating a buzz on social media would be essential to a high-profile launch. . As part of the overall communications strategy, FCP:

  • Crafted launch messaging
  • Promoted and executed launch events
  • Provided strategic counsel to key personnel ahead of media moments
  • Managed media availability
  • Created content and graphics for various forms of media including digital, print, advertising, and social media

The Results We Delivered

Efforts by FCP generated national buzz around the team’s announcement and coaching hires, including ESPN and Sports Illustrated. Press and social media success also ensured the Panthers were the most visible team in the league – even before playing an official game.


Is your sports team looking to increase its social media followers and media coverage? Contact our social media and PR agency today!

We Hit Different - Oakland's new professional Indoor Football Team (IFL) kicks off their inaugural season at Oakland Arena March 2020

Let’s Talk About How We Can Help You

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