Our Client’s Opportunity
FCP helped launch the Oakland Panthers Indoor Football League team, co-owned by NFL legend Marshawn Lynch in November 2019. As a new team, the Oakland Panthers needed a communications and social media presence built from the ground up.
The Solutions We Offered
FCP provided launch messaging and strategic counsel to key personnel ahead of media moments, managed media availability, and promoted and ran launch events. FCP also created and managed content and graphics for the Panthers’ website, digital and print advertisement, and social media profiles.
The Results We Delivered
This effort generated national buzz around the team’s announcement and initial coaching hires, and turned out over 400 candidates to player tryouts. We also helped grow their social media presence into the second most followed Instagram account in the league – even before playing an official game.