Our Client’s Opportunity
National parks and public lands belong to everyone, yet historically, not all communities have had equal access or representation in these spaces. The Next 100 Coalition formed to change that—a national collaboration of civil rights, environmental justice, and community organizations working to make public lands more inclusive.
To establish its voice, engage key audiences, and spark a national conversation on equity, public health, environmental justice, and cultural heritage, the coalition needed a strategic partner with deep expertise in conservation communications. With decades of experience, Full Court Press Communications partnered to help launch the coalition by crafting compelling narratives and engaging diverse audiences nationwide.
The Solutions We Offered
To bring the Next 100 Coalition’s mission to the forefront, FCP developed a comprehensive national outreach campaign that prioritized media engagement.
Through editorial board outreach, we secured high-impact media coverage, positioning coalition leaders as key voices in the conversation about diversity in public lands. We also provided strategic guidance on social media and website development, ensuring a strong digital presence to support advocacy efforts.
To highlight the coalition’s unique voice, we led the release of new polling data on how communities of color perceive national parks and public lands. This data provided credible evidence to support the coalition’s mission, created a strong news hook for media coverage, and served as a valuable tool for policymakers. Timed with the National Park Service’s 100th anniversary, it ensured the coalition’s message reached a national audience at a pivotal moment.
The Results We Delivered
Our strategic outreach brought national attention to the Next 100 Coalition, sparking meaningful conversations about equity and representation in public lands. As a result, the coalition secured widespread media coverage across major outlets in Washington, D.C., and the Western United States, ensuring its message reached key audiences and decision-makers.
- PBS News: National Park Service hopes to convince minorities that this land is their land, too | PBS News
- Capital Public Radio: As National Park Service Celebrates 100th Anniversary, Groups Calling For More Diversity
- The Colorado Springs Gazette: Inclusion A Point of Emphasis Heading into National Park Service’s Next Century
- KQED: Poll Challenges Stereotypes About People of Color and National Parks
- The Huffington Post: National Park Service Centennial Is A Time For Celebration, Redoubling Efforts For Diversity
