Midpeninsula Regional Open Space District

PR Coaching Improves Public Speaking & Media Literacy for California Special District

Our Client’s Opportunity

In 2019, Midpeninsula Regional Open Space District leadership approached FCP for a series of media training and PR coaching to the board, staff, and park rangers. The training would focus on delivering consistent messaging to press and best practices for media interviews.

The Solutions We Offered

FCP worked with Midpeninsula Regional Open Space District communications staff to develop a media training presentation based on the attendees’ roles and responsibilities to maximize value for the board, staff, and park rangers. The media coaching presentation included:

  • The anatomy of a newsroom
  • Developing key messages and talking points
  • Best practices for radio and on-camera interviews
  • Answering tough questions
  • And more

The training also included practice sessions so participants could practice the delivery of talking points and answering tough questions with pointers from our PR experts.

The Results We Delivered

By the conclusion of each training, each attendee felt:

  • More confident in their public speaking skills
  • Ready to handle media inquiries based on the organization’s media protocol
  • Prepared to handle tough questions from reporters

 

Is your environmental organization looking to communicate with the media more effectively? Contact our media relations specialists today!

Midpeninsula Regional Open Space District

Services Provided

Coaching and Training
Media 101: Intro to Working with Media

“Full Court Press provided media trainings for our board, staff and park rangers. The trainings were informative, thorough, and engaging. They greatly helped our staff improve their skills communicating with the press and all stakeholders.”

- Kori Skinner
Public Affairs Manager, Midpeninsula Regional Open Space District

Let’s Talk About How We Can Help You

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