Our Client’s Opportunity
The County of Sonoma needed to improve outreach to the community and streamline communications across many disparate departments.
The Solutions We Offered
FCP conducted a thorough audit of communications materials and properties across more than 20 different County departments. We interviewed more than 50 stakeholders, including elected officials, County staff and community members. Our team also analyzed other similarly-sized counties’ communications systems.
The Results We Delivered
Based on these interviews and an extensive body of research, FCP developed detailed recommendations for the County of Sonoma to improve their communications apparatus. FCP then helped the County Administrator’s Office (CAO) communicate with department heads, public information officers, and the County Board of Supervisors as the CAO presented the recommended new centralized communications model to County staff.
In addition to this communications planning process, FCP provides ongoing support and strategic counsel to the County of Sonoma on communications activities related to affordable housing, the COVID-19 pandemic, and other issues.