Our Client’s Opportunity
Conservation Lands Foundation, a national nonprofit organization, needed a communications partner that could support their public land protection campaigns throughout the American West. In Utah, this included helping to fight an effort to build a four-lane highway through Red Cliffs National Conservation Area (NCA).
The Solutions We Offered
FCP developed a communications strategy for key moments in the fight against the highway in Utah, in partnership with the Conservation Lands Foundation team and a coalition of local partners. We then delivered on this strategy by conducting outreach to reporters, writing and placing op-eds, and creating press releases, blogs, and social media content.
The Results We Delivered
This effort has helped draw significant attention and scrutiny of the plan to build a highway in Red Cliffs NCA. The proposal has been covered in local, regional and national publications, from the Salt Lake Tribune to the Washington Post.