Our Client’s Opportunity
Since 1944 The Conrad N. Hilton Foundation (CNHF) has worked to improve the lives of individuals living in poverty and experiencing disadvantage throughout the world.
In 2014, the CNHF and the Corporation for Supportive Housing came to FCP for earned media, social media, and video production services to help change the conversation on homelessness in Los Angeles.
In addition, FCP was asked to help the foundation to create and deliver messaging around a highly visible executive transition.
The Solutions We Offered
FCP knew that in order to shift the conversation, communicating the need to fund supportive housing in the LA region to policymakers and peer funders would be pivotal. Once these key audiences were identified and the message was developed, FCP then supported the campaign with the creation of:
- Social media content
- Video content
- Media materials
- Earned media materials
- Internal and externally focused talking points
The Results We Delivered
Our creation of compelling video content told real stories about the impact of supportive housing for two LA residents, resulting in earned media coverage from the Los Angeles Times and many other outlets.