Our Client’s Opportunity
PACE is a groundbreaking financing program that helps homeowners and commercial property owners invest in energy efficiency upgrades, such as solar panels, heating improvements, and water conservation, through property tax financing. The program aimed to make upgrades more affordable, to reduce energy consumption, lower utility costs, and support statewide climate goals. However, increasing public awareness and driving participation required a strategic communications approach.
To meet this challenge, the CaliforniaFIRST program, administered by Oakland-based Renewable Funding, partnered with FCP to develop and execute an outreach campaign that would elevate the PACE program’s visibility and drive engagement.
The Solutions We Offered
FCP implemented a targeted earned media strategy to position CaliforniaFIRST/PACE as an innovative solution for energy efficiency financing, securing coverage at both the national and state levels. To further amplify its reach, we developed a social media toolkit for corporate and advocacy partners, equipping them with the messaging and resources needed to engage their audiences and encourage participation.
The Results We Delivered
Our communications efforts generated national attention, reinforcing CaliforniaFIRST’s role as a pioneering solution for sustainable property improvements and inspiring property owners to invest in energy efficiency upgrades.
National
- PACE To The Rescue? Popular Solar Program Goes Statewide In CA
- California Public–Private Partnership Launches Nation’s Largest Commercial PACE Clean Energy/Energy & Water Efficiency Financing Program
- California Bond Program ‘Sets the PACE’ for Green Retrofits to Commercial Sites
- California Unveils PACE Program For Commercial Properties
California
- Upgrade opportunity
- Sacramento, Yolo counties on board for commercial energy efficiency program
- Mendocino County mulls energy program
- San Diego Begins PACE Program Encouraging Business Investment In Energy-Saving
