Bryan Schwartz Law

Law Firm Public Relations Earns National Media Coverage for Class Action Lawsuit

Our Client’s Opportunity

In 2017, employees served Tesla, Inc. with a class-action lawsuit alleging that the company ignored repeated racial discrimination complaints by employees of color. Attorney Bryan Schwartz of Bryan Schwartz Law approached FCP for messaging, storytelling, and earned media assistance to highlight the incidents of racial harassment and civil rights violations endured by Tesla workers.

The Solutions We Offered

FCP worked with counsel to launch the highly controversial litigation against this high-profile defendant. The FCP team knew the communications strategy needed to emphasize the emotive details to maximize impact and drive national visibility.

The Results We Delivered

FCP secured explosive coverage and helped to shape national coverage of the litigation, including publications such as:

Big Litigation Public Communication Wins

In 2021, one plaintiff was awarded $137 million in punitive damages from Tesla for its failure to protect his civil rights.

As of February 2022, The California Department of Fair Employment and Housing (DFEH) has joined the fight and filed a lawsuit echoing the allegations made in Bryan Schwartz Law’s class action against Tesla. The class-action lawsuit still awaits its day in court.


Looking to maximize your press coverage? Contact our law firm public relations specialists today!

The Mercury News - Epithets, racist drawings at Tesla factory, ex-workers say

“FCP designed and implemented a strategy that put our clients’ humanity and dignity at the fore. The campaign maximized the moment and had the impact our clients deserved.”

- Bryan Schwartz
Attorney, Bryan Schwartz Law

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