Our Client’s Opportunity
In 2017, employees served Tesla, Inc. with a class-action lawsuit alleging that the company ignored repeated racial discrimination complaints by employees of color. Attorney Bryan Schwartz of Bryan Schwartz Law approached FCP for messaging, storytelling, and earned media assistance to highlight the incidents of racial harassment and civil rights violations endured by Tesla workers.
The Solutions We Offered
FCP worked with counsel to launch the highly controversial litigation against this high-profile defendant. The FCP team knew the communications strategy needed to emphasize the emotive details to maximize impact and drive national visibility.
The Results We Delivered
FCP secured explosive coverage and helped to shape national coverage of the litigation, including publications such as:
Big Litigation Public Communication Wins
In 2021, one plaintiff was awarded $137 million in punitive damages from Tesla for its failure to protect his civil rights.
As of February 2022, The California Department of Fair Employment and Housing (DFEH) has joined the fight and filed a lawsuit echoing the allegations made in Bryan Schwartz Law’s class action against Tesla. The class-action lawsuit still awaits its day in court.
