The Brave New World of Social Networking (co-authored by Holly Minch)
Poll-tested messages are great. Focus groups rock. There is security in knowing exactly which buttons to push to get the desired outcome. But the world has changed.
Everyone’s a Content Owner
Dan Cohen was quoted recently in a story on how Twitter and Google will change the face of PR. He talked about the impact of content selection and how everyone is their own editor. He also talked about the role of Twitter and its challenge to us all to craft smarter and briefer pitches.
Communicating in Difficult Times
A presentation by Dan Cohen at Northern California Grantmakers forum, Facing the New Economic Reality:
What Economic Trends Mean for Foundation Investment and Communication Strategies, January 16, 2008.
Building Budget Buzz
Media Advocacy Workshop and General Media Overview, 2008, Powerpoint Presentation created by Dan Cohen, Principal, Full Court Press Communications for attendees at regional covenings, "Making the Budget Better," sponsored by The California Endowment.