Current Projects

Changing the Policy Discussion: New Data on High School Exit Exam
On behalf of the James Irvine Foundation, FCP helped to release a study by Stanford University researchers revealing the startling impact of the California High School Exit Exam on California’s lowest performing students.  Researchers found that the exam reduced graduation rates among low performing girls and students of color and did not improve student achievement.  

FCP packaged the findings for use by the media and stakeholders to ensure consistency on this controversial topic. It generated significant coverage across tv, radio, print, social media and on-line outlets.  We’ve compiled this in a 104-page media coverage report.

Doing It All in the New Media World
In March, Next 10 launched its 2009 version of the California Budget Challenge, a non-partisan online tool that lets users build their own budget for the state. FCP developed an integrated public relations and online strategy, incorporating traditional media outreach and comprehensive outreach through “new” media.

To expand Next 10’s online presence, FCP formed effective relationships with bloggers and online writers across the political spectrum. FCP allowed website owners to take advantage of the unique proprietary “feedback loop,” which gathers data on how site visitors collectively responded to the challenge. FCP provided partner websites with a detailed summary of their users’ responses. This data provided writers with detailed information on their readers’ attitudes as well as additional material for further posts on the Challenge.

As a result of FCP’s integrated communications strategy, user numbers for the Challenge doubled over the same period of the previous year, including an all-time record for users within a single week.

Mobilizing Californian’s On-line for Health Care Reform
FCP developed and implemented an online strategy for Health Care for American Now California (HCAN CA) to strengthen their nationwide grassroots campaign aimed at increasing support for President Obama’s public health insurance initiative. 

FCP helped HCAN use the internet as a meaningful and effective tool for communicating with supporters by creating a customized “California Voice” for HCAN on the web. Through localized messages, HCAN California spoke directly to the needs, concerns and interests of California’s diverse population.

HCAN’s presence on the web expanded through several online tools, including website design, blogging and social networking through Facebook and Twitter.

As a result of FCP’s strategic online approach, HCAN increased the number of supporters in California by more than 32%.

Good News About Oakland: Jack London Square Featured
As national buzz continues to build around the emergence of Oakland’s culinary scene, the physical centerpiece of that movement nears completion. To be opened in April 2010, the 70,000 square foot Jack London Market will house dozens of restaurants and vendors selling sustainably produced cheeses, wine, fruit, vegetables, meat and more.
The story of the Jack London Market fits with a growing trend in coverage and presents us with an opportunity to incorporate the Market into a variety of different stories on related topics.

Full Court Press worked with Ellis Partners, the developers of Jack London Square, to build momentum for the project, recently placing a feature piece in the Restaurant Standard, an industry publication which reaches restaurant professionals throughout California.