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Melissa Daar, Senior Vice President, has vast experience in media outreach, public affairs strategy, grassroots/community action programs, and online organizing and advocacy..
Melissa led FCP’s efforts to assist California’s health and human services advocates to protect safety net services from drastic budget cuts that generated hundreds of stories throughout California. In re-launching Next 10’s Budget Challenge, an online tool to solve the state’s budget crisis, Melissa led the FCP team to develop an integrated public relations and online strategy; the campaign attracted more users for the Challenge than in any year since its founding
Social media plays a key role in Melissa’s efforts at FCP. Melissa and her online team assisted California Health Access in building the fastest growing online constituency for federal health reform during the 2009 public debate. Melissa also helped to launch “Postcards from Bosnia,” featuring blogging by two leading Earthjustice attorneys reporting from a climate summit that drew international visibility.
Before joining FCP, Melissa was the California Policy and Field Director for People For the American Way and played a leading role on the political team for Working Assets. Her previous experience includes communications for the ACLU of Northern California, staffing a San Francisco Supervisor, leading on-line advocacy on a ballot initiative, and public relations for a San Francisco tech start-up.
Melissa spent a decade as a social entrepreneur. She founded and led an Oakland-based business for a decade that organized cultural exchange travel to Cuba and Brazil. |